Thursday, July 16, 2020

How voice search technology will accelerate brand growth


Why is voice search important? Why should we all care about voice search optimization?
Optimization of content for voice is separate from that of general ones. As per several studies, it is shown that 1st organic search results based on Google’s SERP spikes to 35.35%. There is a less window for voice search results as only the top link gets the recognition of the technology. Ranking at the top means EVERYTHING! This is certainly the obvious indication that there will be fierce competition among businesses to reach the scale at the top. The challenge is how the millions are going to achieve that 1 spot.








Voice Search technology has taken off and it is flying. It is the most significant gamechanger in marketing technology in recent times. The growth potential is enormous. One thing is clear, it will elevate personalization to a different level altogether as brand-customer engagement is poised for a major change.
The advantages of voice search technology are broad and varied. Even if you are unlikely to achieve it in the coming year, voice search technology deserves a spot on your marketing agenda. Why? We believe the implementation of voice search technology will keep you ahead of the social and digital marketing race. Incorporating it into your web app development leads is imperative to stay relevant in the next decade.

Enhanced customer experience
Can voice technology enhance the customer experience?
Present voice technology can differentiate voices. They grant brands to gain important insights into customers. These can be used to craft unique messages and content. To this end, it can promote closer brand-consumer relationships and nurture brand loyalty. Brand-consumer communication becomes more seamless and natural.
In contrast to making the fingers search, voice is less time-consuming. Imagine it to be search hacks that everyone can apply. When convenience reigns, expect use to increase.
Indeed, voice search will bring customer experience to a whole new level. It will make conversational marketing the focal point of customer experience management. Greater customer intimacy follows.

It is changing the SEO playbook
With its growing influence in social and digital media marketing, voice technology will re-write the SEO playbook. New most beneficial practices will be in place, if not now.
There is a variation in the way people search using text versus voice. In the latter, it is surely longer. After all, it’s almost like a conversation.
Besides, because voice searches are possible to be more conversational, the form of queries tends to be a complete question.
Another advance voice technology will bring to the SEO playbook is the dominance of local searches. Because of the comfort and speed of voice search, we can expect more searches such as “direct me to the nearest market ” If relevant, local searches will be a major chapter in your SEO playbook.

It will drive more web traffic, faster
Voice technology is still growing. Its full potential is not anywhere near yet. However, it is increasingly clear it can generate more web traffic, and probably faster too. How?
When a voice assistant answers a query, it will also allow people to go to the associated website. Without the distraction of other possible websites to go to, if you are the highlighted answer, chances are people will visit your website. So it makes marketing sense to ensure your SEO is voice-optimized.

Getting to voice technology
Given the early steps of voice search technology, as a small business, it may be more reasonable to adopt it gradually over time. Bigger companies are using this graduated approach. Creating a Google action or Alexa skill is a step in this direction. They are nascent steps you can implement. But the impact it will have on your brand is profound. It’s all about getting into the act early.

Brand voice
AI has affected lots of industries and the branding industry has not escaped its reach, nowadays we have machines that can create brands based on user inputs. However, while AI has initiated developing a brand identity more accessible, it can also present a challenge, and one of these challenges is the rise of voice assistants.
The voice assistants we have today are finite in number. Some of the most popular choices that we use are Google’s Assistance, Amazon’s Alexa. However, as artificial intelligence technology is becoming stronger, we will have a broader range of these services to choose from. When this happens, then the voice of the virtual assistant may interfere with a brand’s personality.


The bottom line
As more and more people use voice assistants, the major players in voice technology today such as Amazon and Google. Brands and other organizations will require to learn how each of those options operates so that they can make sure they’re being properly represented.

DxMinds Technologies Inc is the best mobile app development companies in Singapore is using the Voice assistants to take benefit of voice search now to be ahead of the technology in the future.
Although the process and sources may evolve as the voice industry matures, the best practices are likely to remain the same. Brands can benefit from updating their content and ecosystems to position themselves as an authority in their category.


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